CONTENT MARKETING
CUSTOMER JOURNEY BASED CONTENT MAPPING
Our Data Science Driven Content Marketing Process
An innovative approach to incoporate the latest advancements in machine learning into each stage
Journey Mapping
Reach your business goals with a data-science driven approach to customer-centric content marketing.
Content Marketing
Our distribution platform is a data collection mechanism that powers the personalization engine.
Predictive Analytics
We run analytics models on dozens of variables designed to continually optimize the content personalization.
Propensity Modeling
We leverage customer interaction data with personalized content to generate propensity models.
Journey Mapping
A unique 3 phase approach to journey mapping employs the latest advancements in Ai technology in order to deliver industry-leading customer journey mapping solutions.
Content Marketing & Distribution
A highly cost-effective content marketing solution that leverages curated content interactions combined with 1st, 2nd, and 3rd party data to move away from classifying content towards classifying & lead scoring customers. This data is the foundation for the predictive analytics that supports the propensity modeling reports delivered by addressable.ai
Predictive Analytics
The content recommendation engine is personalized and constantly trains itself based on customer interactions in order to deliver the best content for each individual customer while lead scoring every single interaction. This is used to deliver custom reporting dashboards that demonstrate the impact and value of the marketing and customer retention activity.
